Lyrically the band stands in a non-compromise critical position digging into vexed problems of modern society. In 2009 LOUNA was nominated Best New Artist according to Russian Alternative Music Awards (RAMP). The band released two more Internet singles revealing more free music for the fans and letting wider audience watch the direction of LOUNA's musical evolution. During 2010 the band was touring and playing gigs intensely appearing in Russia's top summer festivals and meanwhile working over debut album. In December 2010 LOUNA released 10 brand new songs in a long-awaited debut album entitled "Make It Louder!". Not only younger audience but also local mass media's attention was attracted to LOUNA's songs raising harsh social issues, increasing expansion of religion, threats of totlitarian views, civil rights, ecological catastrophes and human indifference - everything that is usually stays out of public view. This release was actively supported by local scene and also international musicians. Erwin Khachikian (Serj Tankian & FCC keyboardist) recorded piano and synth parts for one of LOUNA's song.